Media Business School. Training and consulting programmes.

Marketing & Distribution ( MD)

Develop smart, inspiring and innovative marketing and distribution strategies for feature films.

Geared to experienced film industry professionals, MD is an intensive, project based programme focusing on the marketing and distribution of feature films, with digital media embedded as a cross-cutting theme throughout the course.   

MD provides a practical environment for participants to understand, devise and apply to their course projects traditional and digital driven marketing and distribution strategies; understand audiences and consumer behaviour; identify new and niche markets; new business models; and devise market and festival strategies.

Designed with and delivered by leading European and US marketing and distribution professionals from both the independent and studio distribution sector, MD consists of a series of seminars and tutorials/consulting focusing on: feature film new distribution - multi-platform release strategies; developing marketing and distribution plans, positioning and strategy; devising international distribution, festival and markets marketing strategies;  publicity and promotions; innovation in digital media; new business models and new markets, and a case study of a recent film demonstrating an innovative marketing strategy.