Marketing & Distribution (MD) is a training programme focused on the marketing and distribution of theatrical feature films, organised by the Media Business School (Fundación Cultural Media) and supported by the MEDIA Programme of the European Union. This training initiative has been running successfully since the year 2000.
MD is addressed to European film executives with experience in production, marketing, distribution, acquisitions, sales or exhibition of feature films, as well as marketing executives from other fields who want to move into the film industry.
The course is composed of plenary sessions, tutorials, workshops, case studies and screenings and focuses mainly on the following subjects: theatrical release strategies at both international and local levels; creating the right marketing campaign; the best use of publicity and promotions; the impact of the Internet as a market research tool; the acquisitions process or the impact of digital technology.
This course offers its participants the opportunity to expand their career horizons, by meeting and learning first-hand from leading European and American film professionals.
