Programmes 2008MD is a training programme focused on the marketing and distribution of theatrical feature films, organised by the Media Business School with the collaboration of United International Pictures and supported by the MEDIA Plus Programme of the European Union.
MD is addressed to European film executives with experience in production, marketing, distribution, acquisitions, sales or exhibition of feature films, as well as marketing executives from other fields who want to move into the film industry.
This course offers its participants the opportunity to expand their career horizons, by meeting and learning first-hand from leading European and American film professionals.
Training
Plenary sessions, tutorials, workshops, case studies and screenings.
- Theatrical release strategies at both international and local levels
- Creating the right marketing campaign
- Media planning and buying
- The best use of publicity and promotions
- The role of market research and its use and analysis
- The acquisitions process
- The impact of digital technology
Consulting
Input and feedback from a team of leading professionals. At your disposal will be the expertise of established players, with whom you will be able to consult on any aspect of the industry.
Interactive learning enviroment
Eighty percent of course time is spent in an interactive environment, whereby participants receive immediate feedback from industry experts, including small tutorials and workshops.
