The first instalment in the 9-volume series presents a range of topics in the audiovisual sector, in the areas of film, television and digital media. Areas addressed include: public intervention in film and television; tips on both film and web marketing; banks’ response to European television producers and a glossary of terms used in all the various media sectors.
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The second MBfile instalment picks up where the first left off, and extends its overview of the audiovisual sector. The glossary of audiovisual terms is continued and areas such as the following are covered: relationships with the entertainment press; the role of the foreign sales agent; negotiating deals and growth in the interactive media market. Click on the following to see this issue’s Table of Contents and order your copy. |  |
How to prepare your business plan A crucial element in any audiovisual entrepreneur’s success, the Business Plan is the focus of this issue, its content, design and style explained in detail.
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A Brief Guide to Marketing and Distribution
As indicated by the title, this issue addresses the many elements involved in the successful marketing and distribution of audiovisual projects, including film, TV and the worldwide web. Topics covered include: market research; how to negotiate the festival circuit; distribution agreements; producers and TV sales agents and measuring the success of a website.Click on the following to see this issue’s Table of Contents and order your copy. |  |
Getting Started: An Introduction to Development
This fifth issue of the Mbfiles sets out the importance of properly preparing scripts and editing quality stories, as well as understanding the basic concepts in proper planning of the development phase in an audiovisual production. Of focus are the French film industry; primary ideas regarding formats, genres and content within the European TV industry; and practical examples on how to develop CD-ROM titles.
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Production Trends: Interviews with Producers
Top producers share their insight on the state of the industry and their expertise in achieving success. Reiterating the message of issue 5, they all insist on the importance of the development stage; learning the ins and outs of the sector as a business and keeping abreast of new production technologies and exploring new income streams.
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e-business and the Audiovisual Industry 1.0
In view of the ever-increasing numbers of worldwide Internet users, the seventh edition tackles the business of streaming media content and digital television, from legal issues involved in starting-up and protecting Intellectual Property Rights to raising capital and the rise of digital TV.
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Broadband Opportunities for Content Providers 2.0
Complementing file 7, this issue seeks to explain streaming through multiple broadband platforms from a business perspective. Beginning with a look at 15 European broadband markets, Mbfile 8 delves into the different access technologies and the diversity of services and content to exploit. Final sections address acquisitions from the market buyer perspective; raising funds for TV documentaries; and the advantages of e-learning.
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Exploiting European Films in Latin America
Given its sheer size and cultural and economic characteristics, the Latin American market is the focus of the final instalment in the series, which sets out to provide a guide to the region, by examining European exhibition in Mexico, Argentina and Brazil. Then authors take a look at UIP’s marketing tactics, the growing animation sector in TV and how to protect digital media product through confidentiality agreements.
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