1991-1996 MEDIA I
As its title suggests, the Media Business School inaugural European Film Finance and Marketing (EFFAM) seminar focused on marketing and finance in the European film industry, arguably two of the sector’s weaker sectors. The EFFAM seminar in turn spurred additional training initiatives. The EFFAM Master Classes on Marketing, Financing and Legal Aspects of Co-productions were designed to provide constantly updated information about financial, marketing and legal techniques. In 1993, a series of EFFAM Conferences on New Markets concentrated on identifying market opportunities in Eastern Europe, Latin America, the Far East and Africa. The above activities led to an intensive training module which focused on the financial and legal matters of film, the Film Business School.
Then, a similar module addressing television was launched: the Television Business School. These four-day plenary and workshop sessions designed, directed and delivered by top-flight industry professionals, were aimed at independent producers and broadcasters who wanted to polish their skills in producing/financing TV drama projects with prime-time potential. A similar training programme for the European television market had previously been initiated by "Focus on TV", which consisted of a series of TV seminars held in Rome, Mainz, Paris and Lisbon. The growing consensus of ideas on opportunities for growth in the European audiovisual sector expressed at the EFFAM and Focus on TV seminars helped mould some of the basic principles of PILOTS, the programme designed to improve the quality of long-running TV series, and the Atelier du Cinéma Européen ACE, the development centre for European international films aimed at the international market.
1993 saw the MBS enter a consolidation phase with the inauguration of PILOTS, the Television Business School, the Film Business School and ACE. Although autonomous, all training activities were co-financed, co-ordinated and supervised by the Media Business School. This allowed the MBS to strengthen its activities through a process of continual interaction. Debates engendered research which, in turn, was used to establish programmes, or justify a new training initiative.
1993 also represented a crucial stage in the development of the MBS with changes in management and internal structure that lead to the employment of additional personnel and the reorientation of both the economic and financial management as well as the administration as a whole.
With this restructuring and built-in capacity for evolution, the Media Business School was poised to meet the training, research and development requirements of a constantly changing audiovisual sector.
Between January 1991 and December 1995, the Media Business School co-ordinated and collaborated in the organisation and financing of fifty-nine seminars, conferences, master classes and workshops. It also contributed funding to the development of five permanent training schemes: Film Business School, Television Business School, PILOTS, NIPKOW Programme and ACE.
During this time, the Media Business School published eight different reference guides and handbooks and four issues of the Media Business Files. For more information visit our Publications section.
Then, a similar module addressing television was launched: the Television Business School. These four-day plenary and workshop sessions designed, directed and delivered by top-flight industry professionals, were aimed at independent producers and broadcasters who wanted to polish their skills in producing/financing TV drama projects with prime-time potential. A similar training programme for the European television market had previously been initiated by "Focus on TV", which consisted of a series of TV seminars held in Rome, Mainz, Paris and Lisbon. The growing consensus of ideas on opportunities for growth in the European audiovisual sector expressed at the EFFAM and Focus on TV seminars helped mould some of the basic principles of PILOTS, the programme designed to improve the quality of long-running TV series, and the Atelier du Cinéma Européen ACE, the development centre for European international films aimed at the international market.
1993 saw the MBS enter a consolidation phase with the inauguration of PILOTS, the Television Business School, the Film Business School and ACE. Although autonomous, all training activities were co-financed, co-ordinated and supervised by the Media Business School. This allowed the MBS to strengthen its activities through a process of continual interaction. Debates engendered research which, in turn, was used to establish programmes, or justify a new training initiative.
1993 also represented a crucial stage in the development of the MBS with changes in management and internal structure that lead to the employment of additional personnel and the reorientation of both the economic and financial management as well as the administration as a whole.
With this restructuring and built-in capacity for evolution, the Media Business School was poised to meet the training, research and development requirements of a constantly changing audiovisual sector.
Between January 1991 and December 1995, the Media Business School co-ordinated and collaborated in the organisation and financing of fifty-nine seminars, conferences, master classes and workshops. It also contributed funding to the development of five permanent training schemes: Film Business School, Television Business School, PILOTS, NIPKOW Programme and ACE.
During this time, the Media Business School published eight different reference guides and handbooks and four issues of the Media Business Files. For more information visit our Publications section.
1996-2003 MEDIA II and MEDIA PLUS
Beginning in 1996 and continuing today, the Media Business School has developed several training and consulting programmes, many of which have become a point of reference for audiovisual professionals throughout Europe.
The school has continuously assisted both first-time and experienced film producers and company executives in launching their careers and financing their projects through the Film Business School.
At the Television Business School professionals have discovered an invaluable opportunity to meet and network with senior professionals in the industry. In 2002, the TVBS adopted a genre-specific training approach, creating different sessions for Animation and Documentary professionals.
In 1997 the MBS held the first edition of the prestigious Master Programme MEGA-Media in the city of RONDA. Since then more than one hundred and fifty young audiovisual professionals have graduated from this Master’s. The majority of MEGA graduates hold successful positions in the industry, many already playing key roles in the companies they work for.
In the year 2000 the film Marketing and Distribution programme was jointly created by the Media Business School and United International Pictures, to respond to the need for trained film marketing executives in the European industry. The programme approaches marketing and distribution strategies from the global perspective of a large corporation and is complemented by an optional professional placement in UIP’s international offices where participants get a first-hand experience in the international distribution business.
Since 1997 the Media Business School has published three Professional Manuals and the final eight issues of the highly praised Media Business Files collection.
The school has continuously assisted both first-time and experienced film producers and company executives in launching their careers and financing their projects through the Film Business School.
At the Television Business School professionals have discovered an invaluable opportunity to meet and network with senior professionals in the industry. In 2002, the TVBS adopted a genre-specific training approach, creating different sessions for Animation and Documentary professionals.
In 1997 the MBS held the first edition of the prestigious Master Programme MEGA-Media in the city of RONDA. Since then more than one hundred and fifty young audiovisual professionals have graduated from this Master’s. The majority of MEGA graduates hold successful positions in the industry, many already playing key roles in the companies they work for.
In the year 2000 the film Marketing and Distribution programme was jointly created by the Media Business School and United International Pictures, to respond to the need for trained film marketing executives in the European industry. The programme approaches marketing and distribution strategies from the global perspective of a large corporation and is complemented by an optional professional placement in UIP’s international offices where participants get a first-hand experience in the international distribution business.
Since 1997 the Media Business School has published three Professional Manuals and the final eight issues of the highly praised Media Business Files collection.
